Analysis

Zenith’s Media Consumption Forecasts report finds that mobile internet consumption is now growing at the expense of all other media, including TV, which still dominates despite recent declines. The amount of time people around the world devote to using mobile internet is forecast to increase by 27.7 percent this year, driving a 1.4-percent increase in overall media consumption.

Key findings in PwC’s latest five-year outlook on entertainment and media revenues, which points to “unprecedented challenges” for companies in this changing landscape, include internet advertising overtaking broadcast in the U.S. for the first time next year and China becoming the world’s box-office leader.

Revenues from OTT TV and video in Canada and the U.S. are forecast to reach $24.39 billion in 2021, according to Digital TV Research. This is up from the $2.67 billion in 2010 and $15.39 billion in 2015.

Following its latest study, GfK suggests that commercial-free streaming platforms like Netflix and Amazon may need to consider accepting advertising as an alternative to raising their subscription fees in order to achieve revenue and profit growth.

Thanks to the popularity of Apple TV devices, Apple has moved into the number three spot based on revenue in the overall global set-top box market, according to IHS. The company moved up to number three in 2015 from ninth place in 2014.

Global digital penetration reached 74.6 percent at the end of 2015, according to the latest edition of the Digital TV World Databook. About 584 million digital TV homes were added in 138 countries between 2010 and 2015. This doubled the digital TV household total to 1.17 billion.

Millennials stream more than half of their TV content and are more likely to choose Netflix over live viewing, according to a new report from Horowitz Research. The study, titled State of Cable & Digital Media 2016, found that 18- to 34-year-old TV viewers report spending 54 percent of their viewing time streaming and just 25 percent watching content live.

The number of homes with digital TV is forecast to increase by 1.08 billion between 2010 and 2021 to 1.67 billion, a spike of 185 percent, according to Digital TV Research. The new edition of the Digital TV World Household Forecasts report, which covers 138 countries, predicts that the digital TV total will climb by 120 million in 2016 alone and by half a billion between 2015 and 2021.

OTT usage is picking up in Europe, particularly in the U.K. and France, but the penetration rate of subscription streaming services still lags well behind the U.S., according to new data from Parks Associates. The OTT Video Market Tracker found that just 30 percent of broadband homes in the U.K. and 17 percent in France pay for subscription OTT service. This compares with 64 percent of American broadband homes.

DEFY Media's fourth-annual survey of the media habits of 13- to 24-year-olds has found that they spend 12.1 hours weekly watching video on social and free online sources, ahead of subscription streaming services at 8.8 hours and cable/satellite TV at 8.2 hours.