Analysis

The latest figures from Ampere Analysis suggest that there is room for 3 billion additional streaming subscriptions across the world’s largest media markets, though some territories are moving toward a "stacking ceiling."

While time spent streaming content continues to rise across the globe, year-on-year growth slowed in May and June following the peaks recorded in April at the height of the COVID-19 shutdown, according to Conviva.

Global online TV episode and movie revenues reached $83 billion in 2019, increasing from $67 billion in 2018 and up by $50 billion on 2017, according to Digital TV Research.

The number of SVOD subscriptions worldwide rose by 28 percent in 2019, according to Digital TV Research.

New data from Omdia finds that despite declines in viewership, linear television remained the dominant form of TV viewing for consumers across the U.S. and other major economies last year.

Zenith forecasts that global adspend will drop by 9.1 percent this year due to the coronavirus, with the global pandemic also accelerating the shift toward digital advertising.

A new study from Australian trade body Free TV has found that roughly three-quarters of respondents value commercial TV more than ever, with the segment contributing A$2.3 billion ($1.6 billion) to the nation’s GDP in 2019.

New forecasts from GroupM project that global advertising revenues will fall 9.9 percent this year.

According to MAGNA's latest advertising forecasts, revenues will drop by 7 percent to $540 billion this year due to the COVID-19 pandemic.

Ampere Analysis has revealed that one in seven online video households worldwide is “borrowing” an account, a trend that it confirms is on the rise.