Analysis

The number of international Netflix subscribers is forecast to exceed its U.S. total by 2018, according to new analysis from IHS Markit.

New data from Juniper Research predicts that 4K internet TV and video content will be viewed by 1 in 10 U.S. residents by 2021, up from 1 in 500 this year.

According to new GfK MRI research, 57 percent of TV viewers report regular binge-viewing, up 12 percent in just ten months. Nearly six in ten TV viewers say they have regularly watched three or more episodes of the same show in one sitting, be it via streaming, DVR, VOD or TV marathons.

Revenues from OTT TV and video are set to reach $64.78 billion in 2021, surging from the $4.47 billion reported in 2010, according to Digital TV Research. The global OTT TV and video market generated $29.41 billion in 2015.

According to Zenith’s Online Video Forecasts 2016 report, mobile devices will overtake "fixed devices" this year to become the main platform for viewing online video. The firm is forecasting that consumers will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), compared to 16 minutes on fixed devices (both desktop computers and smart TV sets).

A new Strategy Analytics report finds that prices for pay TV are holding steady in most countries, though the introduction of "skinny bundles" is driving the minimum cost down in places such as Canada and Denmark.

The number of worldwide pay-TV subscribers reported by the informitv Multiscreen Index rose by 1.68 percent (6.90 million) in the first quarter of 2016. The latest figures show 60 of the 100 leading pay-television services in the latest Multiscreen Index report with net subscriber gains in the quarter.

According to the latest research from Strategy Analytics, worldwide revenue from mobile video will reach $25 billion by 2021. The growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets.

Key findings of Nielsen’s Total Audience Report for Q1 2016 include that SVOD and DVR penetration are now equal at 50 percent of U.S. TV households. Live and DVR/time-shifted TV has 226 million adult users per month, Nielsen says, just behind radio usage at 240 million users per month. Adults spend 4 hours and 31 minutes on live TV per day, down by 1 percent on Q1 2015. Live, DVR and time-shifted viewing is down to 6 hours and 37 minutes.

Parks Associates is urging media companies to develop advertising campaigns that are "integrated and nondisruptive to the viewing experience" for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.