Wednesday, April 1, 2020
Home / Analysis / New Report Assesses Costs of Ad-Blocking on Internet Video

New Report Assesses Costs of Ad-Blocking on Internet Video

Parks Associates is urging media companies to develop advertising campaigns that are “integrated and nondisruptive to the viewing experience” for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.



The content you are trying to access is only available to members.











About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on [email protected]

ALSO READ

Ruptly Strikes Distribution Deal with TVU Networks

Ruptly, a video news agency, has entered into a new partnership with the global online broadcast distributor TVU Networks.