NBCU Telemundo Enterprises & Endemol Shine Latino’s Digital Series

NBCUniversal Telemundo Enterprises and Endemol Shine Latino have teamed up on Love Clicks 24/7, a bilingual digital reality series.

The series is aimed at Generation M, the mobile, millennial and multicultural audience of the streaming age. Love Clicks 24/7 will combine 24/7 streaming footage with video challenges and competitions playing out across mobile, linear and social platforms. Viewers will be able to watch the series in either English or Spanish, and will have an interactive stake in all phases of the reality show. In Love Clicks 24/7, three single men will compete in their search for true love. While the men think they have the upper hand in this search, it’s the women they are vying for who actually get to choose their partners. However, the tables are turned yet again when the audience members get to click and vote for their favorite love story and crown a winning couple.

To maximize audience engagement and reach, Love Clicks 24/7 will offer exclusive custom video content across social media platforms such as Facebook, Instagram, Snapchat and YouTube. These videos will feature weekly branded challenges so that contestants can win special privileges and rewards. The series will offer sponsorship opportunities in English and Spanish. Telemundo will share series updates with fans through sponsored content pods on its broadcast and cable channels. This is Telemundo and Endemol Shine Latino’s first digital programming partnership. The companies have also worked together on the series Gran Hermano.

“We are excited to partner with Endemol Shine Latino on the launch of this pioneering new series. Love Clicks 24/7 will be the ultimate digi-social reality series, aimed at “Generation M,” today’s mobile, millennial and multicultural audience that is always looking to stay ‘connected,’” said Peter Blacker, the executive VP of digital media and emerging business at NBCUniversal Telemundo Enterprises. “While finding love is never easy, we will definitely make it fun to watch and engage.”

Sergio Lazarov, the VP of production at Endemol Shine Latino, added, “Love Clicks is a groundbreaking format that we developed here in Miami that allows viewers to participate across multiple platforms. We’re thrilled to extend our successful partnership with Telemundo and deliver this series to the network’s growing multicultural audience.”