NBCUniversal Telemundo Enterprises is launching Tplus, a new content brand designed to super-serve U.S. Hispanics.
Tplus content will launch on Peacock this fall, featuring programming exclusively developed for the underserved 200%ers—audiences who are 100 percent American and 100 percent Latino. It will be available on the streamer’s premium tier. The programming includes a wide range of Spanish- and English-language entertainment, news and sports content.
For the programming slate, NBCUniversal Telemundo Enterprises is partnering with Telemundo Streaming Studios as well as with creators and production companies such as Red Arrow’s Kinetic Content and A3. A first-look development deal is in place with Bianca Quesada’s ARCUS Studios, a production company dedicated to “expanding the aperture of the Latina)e)o)x narrative.” Quesada is known for her work on Vida and previously served as a writer on American Crime and Star. The multiyear pact covers an exclusive first look for NBCUniversal Telemundo Enterprises’ Tplus brand for all scripted and unscripted programming in both English and Spanish.
NBCUniversal Telemundo Enterprises also revealed initial streaming plans for FIFA World Cup Qatar 2022. Telemundo will present live coverage of matches on Peacock, including the group stage, all knock-off stage World Cup matches and the final.
“As the number one producer of scripted Spanish-language content in the U.S., we are tapping into our deep production expertise and understanding of our audience to launch Tplus, the first and only content brand at scale focused on serving U.S. Hispanics who feel 100 percent Latino and 100 percent American,” said Beau Ferrari, chairman of NBCUniversal Telemundo Enterprises. “We are proud to partner with our colleagues at Peacock to unveil this innovative streaming offering and provide culturally-relevant entertainment, news and sports to reach the widest Hispanic audience possible across language, across genres and across platforms.”
“As the streaming home for Telemundo programming, we are focused on continuing to expand the Peacock catalog with premium content that resonates with Hispanic audiences everywhere,” said Matt Strauss, chairman of direct-to-consumer and international at Comcast. “By tapping into the expertise of our partners at Telemundo, we will provide customers with bold new originals, must-stream beloved franchises and the biggest live sporting events that complement Peacock’s massive library of original, current and classic movies and shows, as well as the best live news and sports, all in one place.”
“The Tplus titles we introduced today—along with many more in the pipeline—will resonate with diverse audiences who live their lives across language, countries and cultures but always want to see the best stories come to life on screen,” said Romina Rosado, executive VP and general manager of Hispanic streaming at NBCUniversal Telemundo Enterprises. “Our unique connection with the wide range of U.S. Hispanic viewers, coupled with increased streaming consumption of more diverse, multilingual content and Peacock’s scale will quickly position Tplus as the go-to destination for best-in-class Hispanic content.”