NBCU Telemundo Enterprises Creates Hispanic Streaming Unit


NBCUniversal Telemundo Enterprises has established a new Hispanic streaming business division, exclusively dedicated to the growth of Latino programming on Peacock and across all Telemundo and NBCUniversal digital platforms.

The NBCUniversal Telemundo Hispanic streaming division will be responsible for developing a content slate that comprises 50-plus projects effective immediately, leading into 2022 and beyond.

Romina Rosado has been appointed as executive VP and general manager for Hispanic streaming to lead the new division, reporting directly to Beau Ferrari, chairman of NBCUniversal Telemundo Enterprises. Rosado will lead cross-company efforts and collaborate with Peacock’s leadership in the development of the service’s Latino content to effectively target and connect with this growing demographic. She will also collaborate with the recently created Telemundo Streaming Studios, the first-ever studio in Hispanic media exclusively dedicated to serving the growing Latino streaming audiences, to develop and produce original content based on Peacock’s content strategy for Hispanics.

“The NBCUniversal Telemundo Hispanic streaming division immediately unifies and amplifies our unmatched resources and reach to our audience across the company, accelerating our presence on Peacock and the entire NBCUniversal streaming portfolio,” said Ferrari. “Romina is an experienced media executive with a clear vision and knowledge for developing relevant content for the Latino and general market, which will serve our company-wide approach to programming for the Hispanic streaming audience.”

“Today, one in four Americans under the age of 35 is Hispanic, and they are voracious content consumers across languages and across platforms,” said Rosado. “NBCUniversal, powered by Telemundo, is the only media company that can connect at scale on every screen with these 200 percent-ers—Latinos who are 100 percent Latino and 100 percent American. I look forward to partnering with Peacock and creators across the industry to tell stories that connect and represent this dynamic and vibrant community.”