Univision Appoints for Streaming

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Univision Holdings has put in place key leadership to support the launch of its upcoming global streaming platform.

Augusto Rovegno has been named senior VP of acquisitions and SVOD programming. Rovegno will be responsible for sourcing and acquiring tentpole content for both AVOD and SVOD tiers of Univision’s recently announced global streaming service. He will also be responsible for developing original films, curating and programming for the SVOD tier. Rovegno previously served in various roles at Netflix, leading the original film development as well as the licensing and co-production of Spanish-language films and TV series. He will report to Rodrigo Mazon, executive VP and general manager of SVOD streaming.

Cameron Carr has been appointed executive VP of data and insights for streaming. Carr joins from NerdWallet, where he served as VP of data science and analytics. He will oversee the data analytics functions for all Univision Streaming, including AVOD and SVOD and all other digital platforms.

Mariela Stescobich joins as senior VP of marketing, user growth and retention for AVOD. Stescobich will be tasked with driving customer acquisition and retention for PrendeTV, including the future global AVOD tier as well as other ad-supported digital tiers. She joins from previous roles at Hulu and Fox.

Both Carr and Stescobich will report to Rafael Urbina, executive VP and general manager of AVOD streaming.

Daniel Sanders joins Univision as senior VP of engineering for streaming. Sanders will oversee the development of streaming technology platforms and services. He has previously designed, built and operated multiple high-scale media platforms and led engineering teams, including for Sony’s Crackle, Verizon’s Uplynk and ViacomCBS’s PlutoTV. He will report to Michael Cerda, executive VP of product and engineering for streaming.

Pierluigi Gazzolo, Univision’s president and chief transformation officer, said: “I am immensely proud of the strides we have taken thus far in Univision’s streaming evolution, including building an innovative platform, engaging renowned creators and setting the foundation for what will be the largest offering of Spanish-language content globally. I couldn’t be more thrilled to welcome these industry professionals who are now part of our streaming dream team, at this pivotal point in Univision’s transformation. Each of them brings a unique perspective that will strengthen our position as a global streaming leader.”