LatAm to Add 63 Million SVOD Subs by 2026

By 2026, the number of SVOD subscribers in Latin America will reach 116 million, per Digital TV Research analysis, up from 53 million as of the end of last year.

Brazil will be the largest individual market at 44 million SVOD subscribers, followed by Mexico with 29 million. By platform, meanwhile, Netflix will be out front with 49.1 million subs, with Disney+ growing rapidly since its 2020 launch to reach 33.3 million. Amazon will have about 14.4 million. Digital TV Research expects HBO’s base to grow to 5 million in 2026.

“There will be a wave of major SVOD platform launches in Latin America during 2021,” said Simon Murray, principal analyst at Digital TV Research. “Paramount+ will start in March, followed by HBO Max and Star+ in June. Discovery+ is also expected to expand in the region.”

The global majors—Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO—will account for 90 percent of the SVOD market in Latin America by the end of 2026.