Estrella Media & TV Azteca in Content Partnership

Estrella Media and TV Azteca have struck up a content and programming partnership for the U.S. and Mexico.

The companies plan to partner on creating more than 600 hours of original programming for both the U.S. and Mexico and producing existing series and licensing library content to air in both countries.

Both Estrella Media and TV Azteca have committed to co-produce original content and specials, including EstrellaTV’s Regional Mexican Music Awards special, Premios de la Radio. The companies’ co-produced content will cover scripted and unscripted for broadcast television networks and digital OTT, AVOD and FAST channels.

The exclusive partnership is for a two-year term.

“This agreement brings two unique Spanish-language media companies together to create unparalleled content for Hispanic audiences in the U.S. and Mexico,” said Peter Markham, CEO of Estrella Media. “I want to take this opportunity to thank Benjamín Salinas and the teams from both companies, who helped shape this partnership. Providing additional high-quality content is going to enable us to continue to grow our business across our linear and digital platforms and expand opportunities in branded entertainment. Estrella Media reaches an unduplicated audience in the U.S., and through this partnership, we will be able to strengthen the content that we deliver to our viewers.”

“TV Azteca has set its goals on the creation of the best content for audiences, and this partnership with EstrellaTV will allow us to broaden the reach of the best productions to Mexico and the U.S.,” said Benjamín Salinas, VP of the board of Grupo Salinas. “We believe in joining efforts with key partners, and our alliance with EstrellaTV means a great enhancement to what the public will find on multiple platforms: high-quality productions wherever and whenever they want them.”