The Tubi AVOD service is expanding into Mexico later this year, in collaboration with TV Azteca.
As part of the partnership, TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its audience through online and other platforms. Also, some of TV Azteca’s most popular titles, including Exatlón Mexico, MasterChef and Lo que La Gente Cuente, will be made available for free to Tubi customers in Mexico.
Tubi is also partnering with the TV manufacturer Hisense and the Vidaa platform to be the exclusive connected-TV partner in Mexico. As part of the Hisense partnership, Tubi will be preloaded and prominently placed on the Vidaa TV homepage with content also listed in the “Vidaa Free” section of the platform, as well as their dedicated “free content” button found on their remotes. Tubi will also be supported in-store with retail promotion this year and on retail packaging in 2021.
“We’re thrilled to collaborate with a world-class partner and, together with TV Azteca, launch a new free streaming home to some of Mexico’s most celebrated television franchises,” said Farhad Massoudi, CEO of Tubi. “Our expansion into Latin America is just beginning and we look forward to announcing additional territories in the future.”
“As part of TV Azteca’s transformation towards the future, we are looking forward to enhancing our distribution and making the best television productions available to a broader audience via Tubi,” said Alberto Ciurana, chief content and distribution officer for TV Azteca. “We are excited to be part of the construction of a more connected and technological Mexican audience.”
“Providing users with access to the best free content locally in every market and from all over the world is one of the key goals of our platform, and Tubi is a great partner for this,” said Guy Edri, executive VP of business development for Hisense’s Vidaa platform. “The vast library of amazing content, provided by Tubi, is a great addition to our platform and will be a great benefit to consumers in Mexico. They will provide hours of high-quality entertainment in their language to buyers of Hisense TVs and will be completely free, which is a unique proposition not only in Mexico but also globally.”