Cisneros Media Distribution & Comarex in Sales Pact

MIAMI: Cisneros Media Distribution has tapped Comarex to oversee the international sales of its catalog outside of Spain and the U.S.

Comarex will take on international representation for more than 30,000 hours of TV programming from the Cisneros Media Distribution portfolio. The deal covers all worldwide markets, except for Spain and the U.S. Comarex will be presenting the Cisneros Media Distribution titles at NATPE.

Cisneros Media Distribution will continue under the leadership of Marcello Coltro, executive VP who also heads the commercialization of the company’s products in the U.S. Comarex is led by CEO Marcel Vinay, Jr.

“Marcello Coltro will define the portfolio’s commercial strategy and work side-by-side with Marcel Vinay and his sales team to ensure the continuity of operations with our international clients and associated production companies,” said Jonathan Blum, the president of Cisneros Media. “We could not have chosen a more experienced and capable ally in our efforts to exploit our catalog in international markets; Comarex has a great understanding and high regard for the quality and potential of our productions.”

Vinay, Jr. added: “All of us at Comarex are excited to be able to offer our clients around the world the great programming contained in Cisneros Media Distribution’s vast catalog. We are also honored to have the opportunity to work in conjunction with Jonathan Blum and his team.”