Venevision Launches on DIRECTV

Cisneros Media Distribution’s channel Venevision is rolling out on DIRECTV’s Hispanic tier starting September 15.

Venevision showcases programs from Cisneros Media studios, including live series like Portadas and Super Sábado Sensacional, and daily recorded shows such as Cartas del Corazón. The network will air the most recent telenovelas and series, including the premiere of Entre Tu Amor y Mi Amor (Separated by Love) for the first time in the U.S. in October. Venevision will also broadcast Para Verte Mejor, as well as the Miss Venezuela pageant. The network’s lineup additionally features programs hosted by presenters such as Dra Nancy Alvarez, Mariela Celis, Mariángel Ruiz, Shirley Varnagy, Roxanna Castellanos and Zuleyka Rivera, among others.

“This is another key milestone for Cisneros Media Distribution in the United States,” said Marcello Coltro, the executive VP of Cisneros Media Distribution. “In less than a year of its introduction to the U.S. market, launching Venevision on DIRECTV will ensure that our high-quality and entertaining programming reaches all main U.S. markets, attracting the Latino audience with a variety of shows and successful scripted formats.”

“The channel’s content diversity will appeal to a diverse multicultural audience,” stated Jonathan Blum, the president of Cisneros Media. “Cisneros has been defining the Hispanic television trends for over 20 years in the United States with franchises like Quien Tiene La Razon and Casos de Familia, in addition to top-rated telenovelas like Eva Luna and high-quality series such as Ruta 35. We are planning to invest and expand Venevision as our main media outlet in the U.S.”

“With Venevision on DIRECTV, we are connecting our customers throughout the U.S. with entertainment programming they love and that is relevant to their lifestyles,” said Hanny Patel, the VP of video marketing at AT&T. “We are pleased to make Venevision available to our Hispanic customers.”