Analysis

According to Horowitz Research, media companies are expanding their Spanish-language content to serve growing Latinx audiences, a group that is over-indexing for subscribing to SVODs and using AVODs compared to the total market.

OTT TV episode and movie revenues for 19 Latin American countries are forecast to double to $14 billion in 2027, according to Digital TV Research.

According to Digital TV Research, the number of Latin American pay-TV subscribers will remain around 62 million over the next few years, with IPTV as the sector forecast for the most growth.

Among the top five SVOD operators in the U.S., Netflix had the highest proportion of Spanish-language content, according to analysis from Reelgood.

By 2026, the number of SVOD subscribers in Latin America will reach 116 million, per Digital TV Research analysis, up from 53 million as of the end of last year.

Latin America is projected to have 100.35 million SVOD subscriptions by 2025, according to Digital TV Research, more than double the 42.15 million recorded at the end of 2019.

By 2025, Latin America will have 81 million SVOD subscribers, almost twice as many as the numbers recorded last year, according to Digital TV Research.

The Latin American pay-TV sector has been hit by the recession, as the number of pay-TV subscribers fell by 4 million in 2019, according to Digital TV Research.

According to Digital TV Research, revenues from OTT TV episodes and movies for 19 Latin American countries are expected to grow by $4 billion to $6.43 billion in 2023.

According to Digital TV Research, fewer than 5 million additional pay-TV subscribers are expected to be added across LatAm between 2017 and 2023, bringing the total to almost 76 million.