HBO Max Sets LatAm Leadership

WarnerMedia has appointed Luis Duran, who most recently served as chief commercial officer for the digital unit of MBC Group, as general manager for HBO Max Latin America, set to join the company in February.

Duran will report to Johannes Larcher, head of HBO Max International, and will be responsible for the rollout and management of WarnerMedia’s direct-to-consumer product HBO Max in the Latin America region, which is expected to launch later this year.

Joining Duran’s leadership team in Latin America are Dionne Bermudez as head of product, Jose Calderoni as head of growth marketing, Dainira Falk as legal lead, Maria Huntsberry as talent lead, Jesus Rodriguez as head of content experience and Dario Tonelli as head of data, insights and planning.

HBO Max Latin America’s team will build on the partnership with Whit Richardson, president of WarnerMedia Latin America, and members of his team, including Jorge Carey, head of distribution; Tomás Yankelevich, chief content officer, general entertainment; and Pablo Zuccarino, head of kids for Latin America.

Larcher said, “HBO has a stellar reputation as the go-to destination for premium programming throughout Latin America, and HBO Max will build on that foundation to offer a broader selection of entertainment content that will appeal to the entire household. We have set ambitious goals to make HBO Max a compelling and accessible streaming option in Latin America, and I am confident Luis and his team are ready to help realize this aspiration.”