During a breakfast presentation at the Eden Roc Hotel during NATPE, WarnerMedia’s Turner Latin America officially unveiled its new original movie banner Particular Crowd.
Particular Crowd movies will be available on a multiplatform basis, including linear premieres on TNT and SPACE, as well as theatrical releases via a partnership with Latin American theater chain Cinépolis. Also, select movies will be available in serialized episodic format across an array of social media platforms.
Designed to appeal to a global audience, Particular Crowd movies present original stories within the most popular genres: comedy, rom-com, horror, thriller, teen and family. Some of the titles to be made available include the comedy Vicious Fun, starring David Koechner; the high-octane action film Guns Akimbo, starring Daniel Radcliffe; and the animated feature Stardog and Turbocat.
“The power of movies as part of our experience of the world is undeniable, and movies have always been the driving force behind our channels’ success,” said Tomás Yankelevich, executive VP and chief content officer of general entertainment at Turner Latin America. “It was a natural progression to start producing our own original movies in order to best serve our audiences and deliver unique added value. That was how Particular Crowd came about. We completed 30 movies in 2019, and we’ll add 60 more titles in 2020. Our large-scale ambition, however, goes hand in hand with our firm commitment to producing high-quality stories. At this stage, we are happy that both elements have come together in our film catalog.”
“Particular Crowd is a scale-ambitious, content-driven, talent discovery-focused, multiplatform movie production initiative that will reach audiences wherever they choose to consume content,” stated Peter Bevan, VP of Particular Crowd.