Analysis

In nine AsiaPac markets, U.S. and Korean content accounted for 70 percent of Netflix's streamed minutes in the third quarter, according to new data from Media Partners Asia (MPA).

The number of SVOD subscribers in Japan topped 44 million in August of this year, according to new research from Media Partners Asia (MPA), with Prime Video (33 percent), Netflix (14 percent) and Hulu Japan (6 percent) in the lead.

Across AVOD, SVOD, freemium and gaming platforms, online video consumption in Southeast Asia rose to 1.2 trillion minutes in the second quarter, a 6 percent year-on-year boost, according to Media Partners Asia (MPA).

Driven by Covid-19 lockdowns, the number of SVOD subscribers in India is expected to hit 89 million by the end of this year, up from 57 million last year, according to Media Partners Asia (MPA).

Netflix will end 2021 with about 32.4 million subscribers in the Asia Pacific, according to new analysis from Media Partners Asia (MPA), with 4.5 million net additions in the second half.

In the second quarter of this year, online video usage hit 169 billion minutes in South Korea, with YouTube dominating at 81 percent of that time and SVOD taking a 13 percent share, according to a new Media Partners Asia (MPA) report.

Creating and acquiring recurring local and exclusive entertainment franchises in the Asia Pacific will be key to the growth of Disney+ and Disney+ Hotstar in the region, according to a new report produced by Media Partners Asia (MPA).

Advertising revenues across AsiaPac were down 4.3 percent in 2020 as a result of the Covid-19 pandemic but are expected to rise by 7.6 percent this year, according to Media Partners Asia (MPA).

Key trends to watch in the AsiaPac media sector include a booming addressable market for streaming, the rising prominence of platforms that champion local content and the continued interest in Korean, Japanese and North American shows, Media Partners Asia’s Vivek Couto revealed in his opening remarks at APOS.

Media Partners Asia (MPA) estimates that consumer spending on video in the Asia Pacific grew by 9 percent last year to reach $58.3 billion.