Analysis

Premium video usage and subscriber takeup rebounded across Southeast Asia in the third quarter, per new Media Partners Asia (MPA) research, driven by intensifying competition among global, regional and local players.

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The number of SVOD subscribers in Japan grew to 49.4 million in Q3, with Prime Video still the leading player in the market, followed by Netflix and then Disney+ ascending to third place, per new data from Media Partners Asia (MPA).

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AsiaPac video industry revenues are expected to hit $169 billion by 2027, powered by strong gains in SVOD and AVOD revenues, per new data from Media Partners Asia (MPA) released ahead of APOS in Singapore this week.

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There are now more than 40 million SVOD subs across Southeast Asia, with Vidio and Disney+ Hotstar leading new additions in Q2, per new data from Media Partners Asia.

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Across India, South Korea and Southeast Asia, video content budgets rose by 21 percent last year to hit $10.4 billion, with a 15 percent gain expected this year to reach $12 billion, per new Media Partners Asia (MPA) data.

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Online video revenues across the Asia Pacific will hit $73 billion by 2027, rising from $49.2 billion this year, according to a new study from Media Partners Asia (MPA).

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South Korea added just 600,000 new SVOD subscriptions in the first quarter to reach 14.7 million customers, per new data from Media Partners Asia (MPA), down from the 1.7 million added in Q4 2021.

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There are now 39.5 million SVOD subs across Southeast Asia, Media Partners Asia (MPA) reports, with 2.8 million added in Q1 alone, driven in part by gains at Disney+ Hotstar.

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After the damaging effects of the pandemic, the sports market in the Asia Pacific returned to growth in 2021, with revenues from TV and online video expected to rise from $6.7 billion last year to $8.9 billion in 2026, according to Media Partners Asia (MPA).

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Netflix had a 33 percent share of South Korea's 14.1 million SVOD subscribers as of the end of 2021, thanks in large part to its slate of premium local content, according to new data from Media Partners Asia (MPA).

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