Analysis

South Korea added just 600,000 new SVOD subscriptions in the first quarter to reach 14.7 million customers, per new data from Media Partners Asia (MPA), down from the 1.7 million added in Q4 2021.

There are now 39.5 million SVOD subs across Southeast Asia, Media Partners Asia (MPA) reports, with 2.8 million added in Q1 alone, driven in part by gains at Disney+ Hotstar.

After the damaging effects of the pandemic, the sports market in the Asia Pacific returned to growth in 2021, with revenues from TV and online video expected to rise from $6.7 billion last year to $8.9 billion in 2026, according to Media Partners Asia (MPA).

Netflix had a 33 percent share of South Korea's 14.1 million SVOD subscribers as of the end of 2021, thanks in large part to its slate of premium local content, according to new data from Media Partners Asia (MPA).

Fueled by local dramas and Korean series, Netflix took a 21 percent share of Taiwan's SVOD market in Q4 2021, according to data from Media Partners Asia.

Korean dramas led online content consumption across Southeast Asia in 2021, according to new data from Media Partners Asia (MPA), with regional shows, notably from Thailand and Indonesia, in second place, followed by American fare.

Online video consumption in Southeast Asia topped 1.25 trillion minutes across AVOD, SVOD, freemium and game streaming platforms in the third quarter, with the number of SVOD subs in the region hitting 33 million, according to new analysis from Media Partners Asia (MPA).

In nine AsiaPac markets, U.S. and Korean content accounted for 70 percent of Netflix's streamed minutes in the third quarter, according to new data from Media Partners Asia (MPA).

The number of SVOD subscribers in Japan topped 44 million in August of this year, according to new research from Media Partners Asia (MPA), with Prime Video (33 percent), Netflix (14 percent) and Hulu Japan (6 percent) in the lead.

Across AVOD, SVOD, freemium and gaming platforms, online video consumption in Southeast Asia rose to 1.2 trillion minutes in the second quarter, a 6 percent year-on-year boost, according to Media Partners Asia (MPA).