Thursday, July 18, 2024

Analysis

Premium VOD Viewership Rises in India

May 17, 2023

While YouTube still dominates online viewing in India, premium VOD usage—across SVOD and freemium services—is on the rise, logging a 12 percent share of watch time, with 6.1 trillion minutes streamed from January 2022 to March 2023, according to Media Partners Asia.

SVOD Takeup Slows in Southeast Asia

May 3, 2023

Growth in SVOD subscribers in Southeast Asia has slowed, according to new data from Media Partners Asia (MPA), with just 300,000 new additions in Q1 2023, as compared with the 4.6 million additions in Q4 2022, boosted by the World Cup.

U.S., Korean Content Drive SEA Online Video Gains

February 20, 2023

Southeast Asia added 4.6 million net new paying customers in Q4 2022, the biggest growth since the second quarter of 2021, according to a new report from Media Partners Asia (MPA), with U.S. and Korean content driving SVOD viewership in the region.

MPA Report Charts AsiaPac Pay-TV Slowdown

December 5, 2022

Between 2022 and 2027, the Asia-Pacific region, excluding China, will add about 1 million net new pay-TV subscribers, with India and parts of Southeast Asia helping to offset cord-cutting in other key markets, according to Media Partners Asia (MPA).

Disney+ Leads Gains in Japanese SVOD Market

November 8, 2022

The number of SVOD subscribers in Japan grew to 49.4 million in Q3, with Prime Video still the leading player in the market, followed by Netflix and then Disney+ ascending to third place, per new data from Media Partners Asia (MPA).

Online to Drive AsiaPac Video Revenue Gains

September 27, 2022

AsiaPac video industry revenues are expected to hit $169 billion by 2027, powered by strong gains in SVOD and AVOD revenues, per new data from Media Partners Asia (MPA) released ahead of APOS in Singapore this week.