Analysis

A new report from Media Partners Asia (MPA) highlights the crucial role of U.S. content for SVOD operators in several Asia Pacific markets, capturing 30 percent of viewership in Q1 this year.

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While YouTube still dominates online viewing in India, premium VOD usage—across SVOD and freemium services—is on the rise, logging a 12 percent share of watch time, with 6.1 trillion minutes streamed from January 2022 to March 2023, according to Media Partners Asia.

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Growth in SVOD subscribers in Southeast Asia has slowed, according to new data from Media Partners Asia (MPA), with just 300,000 new additions in Q1 2023, as compared with the 4.6 million additions in Q4 2022, boosted by the World Cup.

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AsiaPac revenues at Netflix are expected to increase by 12 percent this year to $4 billion, with the streamer’s local content investments rising to $1.9 billion, per a new study from Media Partners Asia (MPA).

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Southeast Asia added 4.6 million net new paying customers in Q4 2022, the biggest growth since the second quarter of 2021, according to a new report from Media Partners Asia (MPA), with U.S. and Korean content driving SVOD viewership in the region.

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Across nine Asian markets this year, 75 percent of premium online video viewing was on content from the region, per new data from Media Partners Asia (MPA).

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Between 2022 and 2027, the Asia-Pacific region, excluding China, will add about 1 million net new pay-TV subscribers, with India and parts of Southeast Asia helping to offset cord-cutting in other key markets, according to Media Partners Asia (MPA).

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Premium video usage and subscriber takeup rebounded across Southeast Asia in the third quarter, per new Media Partners Asia (MPA) research, driven by intensifying competition among global, regional and local players.

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The number of SVOD subscribers in Japan grew to 49.4 million in Q3, with Prime Video still the leading player in the market, followed by Netflix and then Disney+ ascending to third place, per new data from Media Partners Asia (MPA).

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AsiaPac video industry revenues are expected to hit $169 billion by 2027, powered by strong gains in SVOD and AVOD revenues, per new data from Media Partners Asia (MPA) released ahead of APOS in Singapore this week.

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