Analysis

Across AVOD, SVOD, freemium and gaming platforms, online video consumption in Southeast Asia rose to 1.2 trillion minutes in the second quarter, a 6 percent year-on-year boost, according to Media Partners Asia (MPA).

Driven by Covid-19 lockdowns, the number of SVOD subscribers in India is expected to hit 89 million by the end of this year, up from 57 million last year, according to Media Partners Asia (MPA).

Netflix will end 2021 with about 32.4 million subscribers in the Asia Pacific, according to new analysis from Media Partners Asia (MPA), with 4.5 million net additions in the second half.

In the second quarter of this year, online video usage hit 169 billion minutes in South Korea, with YouTube dominating at 81 percent of that time and SVOD taking a 13 percent share, according to a new Media Partners Asia (MPA) report.

Creating and acquiring recurring local and exclusive entertainment franchises in the Asia Pacific will be key to the growth of Disney+ and Disney+ Hotstar in the region, according to a new report produced by Media Partners Asia (MPA).

Advertising revenues across AsiaPac were down 4.3 percent in 2020 as a result of the Covid-19 pandemic but are expected to rise by 7.6 percent this year, according to Media Partners Asia (MPA).

Key trends to watch in the AsiaPac media sector include a booming addressable market for streaming, the rising prominence of platforms that champion local content and the continued interest in Korean, Japanese and North American shows, Media Partners Asia’s Vivek Couto revealed in his opening remarks at APOS.

Media Partners Asia (MPA) estimates that consumer spending on video in the Asia Pacific grew by 9 percent last year to reach $58.3 billion.

Pay-TV revenues in India are projected to reach $12.3 billion by 2025, according to Media Partners Asia (MPA), with the number of subscribers set to reach 134 million.

While the Asia-Pacific pay-TV market contracted in 2020 amid the Covid-19 pandemic, revenues are projected to rise by a compound annual growth rate of 3 percent between 2020 and 2025, driven largely by India, China and Korea, per new Media Partners Asia (MPA) data.