ICEX & Parrot Analytics Highlight Spanish Content Success

As MIPCOM celebrates Spain as its Country of Honour this year, ICEX Spain Trade & Investment and Parrot Analytics have revealed that content from the country generated $5.1 billion in global streaming revenues over the last four years.

The segment has been lifted by global hits such as Money Heist and Elite on Netflix, Prime Video’s Red Queen and the Apple TV+ co-production Land of Women.

The data also tracks the rising demand for Spanish-language content; from 2023 to 2024, demand from the U.S. and Canada was up 40 percent, while LatAm interest gained 56 percent. Demand from elsewhere in Europe rose 73 percent, while in Africa it gained 67 percent, 100 percent in Asia and 175 percent in Oceania.

Parrot Analytics also found a 22 percent increase in the availability of Spanish series and films on major global streaming platforms since 2021.

Erik Rovina Mardones, director for creative industries at ICEX, noted, “The $5.1 billion in global revenue generated by Spanish content over the past four years is a testament to the powerful impact our productions have on international audiences and their continued growth in popularity across the globe. Working with Parrot Analytics helps us provide our industry and creators with data-driven insights, enabling them to tap into emerging global markets and maximize their content’s international reach.”

Jaime Otero, VP of partnerships at Parrot Analytics, added, “We are proud to partner with ICEX to quantify the increased economic impact of Spain’s film and TV content. The growing demand for Spain’s content around the world matters because it is directly leading to higher revenues for major streaming platforms. This not only underscores the cultural impact of Spain’s productions but also highlights the significant financial returns they are driving worldwide.”