Parrot Analytics has tapped Laurine Garaude, the former head of the MIP Markets for what is now RX France (previously Reed MIDEM), and Grant Cover, who spent 15 years at Gracenote and Nielsen.
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At the second annual Global TV Demand Awards, presented by Parrot Analytics, at NATPE, Game of Thrones was honored as the most in-demand TV series in the world, along with receiving the trophy for most in-demand drama series in the world, for 2019.
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New data from Parrot Analytics and Kagan projects that in the U.S., the popularity of originals on Netflix will overtake that of licensed content on the platform in October 2019.
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This week in Cannes, Parrot Analytics revealed its plans to launch the Global TV Demand Awards, with a ceremony slated to take place at NATPE.
Read More »A+E Networks has entered into a multiyear subscription agreement with Parrot Analytics, which has developed a new technology to measure cross-platform global demand for content.
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