Radial Entertainment Teams with Parrot Analytics

Radial Entertainment has entered into a multiyear partnership that adds Parrot Analytics to the objective measurement layer across its operations, allowing it to price catalogs with confidence, optimize distribution strategies and expand with greater precision.

The partnership adds an additional strategic capability for Radial’s leadership. Parrot Analytics can deliver a consistent, defensible view of global audience demand to value single titles, libraries and prospective M&A transactions. The company’s enterprise platform also offers territory- and taste-cluster insights to guide channel creation and programming across FAST and SVOD partners.

“We are institutionalizing a rigorous, data-driven approach to valuing content and allocating resources,” said David Buoymaster, chief investment officer at Radial Entertainment. “Integrating Parrot Analytics is an exciting addition to our population of data signals being used to evaluate titles and libraries objectively and act with greater conviction.”

“We are in an era where data‑driven precision is no longer optional for media companies—it’s essential,” added Alejandro Rojas, global head of Parrot IQ and VP of applied analytics at Parrot Analytics. “Radial Entertainment was purpose-built for this reality, and their choice to embed our platform at the core of their investment strategy sets a new benchmark for independents. We’re proud to support their global growth.”