Saturday, December 21, 2024

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GroupM: Adspend Up 9.5 Percent This Year

December 9, 2024

Global advertising revenues will be up 9.5 percent this year to top $1 trillion for the first time, according to GroupM's End-of-Year Global Advertising Forecast, with a 7.7 percent increase projected for 2025.

Japan’s Oshi no Ko Tops November Wit List

December 9, 2024

Oshi no Ko (Favorite Child), a Japanese live-action adaptation of the manga by Aka Akasaka and Mengo Yokoyari, generated the most buzz on Instagram out of all the new shows that debuted in November, according to The WIT.