Analysis

According to Ampere Analysis, the five largest U.S. content commissioners—Discovery, Disney, Paramount, WarnerMedia and Comcast—have increased the proportion of their original slates premiering online.

New consumer research from Parks Associates has found that as of Q3 2021, Amazon Prime Video's subscriber penetration rate is at 45 percent of U.S. internet households.

Almost half of U.S. audiences feel overwhelmed by the abundance of content available to them, Nielsen reveals in its State of Play 2022 report, which also found that the average weekly time consumers spent streaming video rose by 18 percent in the last year.

About 36 percent of OTT subscribers in the U.S.—some 32 million households—are "service hoppers," according to new Parks Associates data, canceling and resubscribing to services multiple times.

Digital TV Research is forecasting that SVOD subscriptions—for movies, linear channels and TV episodes, excluding other platforms such as sports—in the U.S. will increase from 354 million at the end of 2021 to 458 million in 2027.

According to a new survey conducted by The Harris Poll on behalf of TransUnion, more consumers in the U.S. are streaming now than watching cable and satellite TV.

Traditional pay-TV penetration in the U.S. is forecast to slip below 50 percent of TV households in 2026, down from 91 percent in 2010 and 60 percent in 2021, according to Digital TV Research.

Two new reports from Parks Associates shed light on the current streaming landscape in the U.S., where 70 percent of broadband households own at least one streaming video product connected to the internet.

IMDbPro data on the page views of more than 200 million monthly visitors to IMDb shows Dune is the top movie of 2021 and WandaVision has the top spot for TV series.

Leichtman Research Group (LRG) is reporting that the largest pay-TV providers in the U.S. lost about 650,000 net video subscribers in Q3 2021, compared to a pro forma net loss of around 90,000 in the year-ago period.