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Digital TV Research: U.S. Pay-TV Penetration to Fall Below 50 Percent

Traditional pay-TV penetration in the U.S. is forecast to slip below 50 percent of TV households in 2026, down from 91 percent in 2010 and 60 percent in 2021, according to Digital TV Research.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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