Tag: Digital TV Research

Digital TV Research forecasts that U.S. SVOD revenue growth will be essentially flat from 2024 to 2027, pointing to price competition and lower ARPUs from Netflix’s hybrid AVOD-SVOD tier.

Digital TV Research is forecasting that SVOD subscriptions—for movies, linear channels and TV episodes, excluding other platforms such as sports—in the U.S. will increase from 354 million at the end of 2021 to 458 million in 2027.

Traditional pay-TV penetration in the U.S. is forecast to slip below 50 percent of TV households in 2026, down from 91 percent in 2010 and 60 percent in 2021, according to Digital TV Research.

A new study from Digital TV Research projects that the number of SVOD subscriptions in the U.S. for services delivering movies, linear channels and TV episodes will hit 450 million in 2026, a 33 percent increase from the end of this year.

The number of SVOD subscribers in the U.S. is set to rise from 203 million last year to 317 million in 2025, according to Digital TV Research.

Digital TV Research is forecasting the number of U.S. SVOD subscriptions to climb from 199 million in 2019 to 307 million by 2025, a gain of 108 million subs.

Pay-TV revenues in Canada and the U.S. peaked in 2015 at $112 billion, and Digital TV Research is forecasting that revenues will fall by $50 billion to $62 billion in 2025.

A new study from Digital TV Research projects that the number of SVOD subscribers for services delivering movies, linear channels and episodic television in the U.S. will rise from 160 million in 2018 to 270 million in 2024.

The pace of consumers cutting the cord is slowing down in the U.S., Digital TV Research says, with the sector expected to shed 3 million pay-TV subs this year versus the 3.8 million lost last year.

The number of SVOD subscriptions in the U.S. is forecast to increase from 132 million in 2017 to 208 million in 2023, according to new figures from Digital TV Research.