WarnerMedia Ups Whit Richardson for LatAm

Whit Richardson has been promoted from president of Turner Latin America to president of WarnerMedia Entertainment Networks in Latin America, effective August 1.

In his new role, Richardson will have executive oversight and responsibility for programming, advertising sales, distribution and operations for the WarnerMedia Entertainment Networks, which include the basic Turner channels and Cinemax, as well as premium HBO and sports networks in the region. He will share responsibility for the kids’ business in Latin America with Tom Ascheim, who was recently named the president of global kids, young adults and classics at Warner Bros.

Richardson is based in Atlanta and will continue to report to Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International Networks.

Zeiler said: “Whit is an incredibly talented and strategic executive, as well as a charismatic leader with a proven track record of delivering results in the Latin America region. He is highly respected within WarnerMedia and across the wider industry. I have complete confidence in Whit’s abilities to grow our world-class brands and lead the team through this dynamic and exciting time in our industry.”

Richardson said: “I am grateful for the opportunity to lead the newly combined WarnerMedia business in Latin America With the coming together of Turner Latin America and HBO Latin America Group, we look forward to showcasing our tremendous collection of business and creative talent as well as our brands to our fans, partners and communities in Latin America.”