Telemundo Internacional Taps HBO Latin America Group for Channel Distribution

MIAMI: HBO Latin America has been appointed to handle affiliate sales for the pay-TV channel Telemundo Internacional in Latin America, excluding Mexico and Brazil.

Telemundo Internacional offers telenovelas, news segments and variety shows, including Corazón Valiente, Flor Salvaje, Caso Cerrado, Suelta la Sopa, Noticiero Telemundo, Al Rojo Vivo and Un Nuevo Día. The exclusive representation pact sees Telemundo Internacional included in HBO’s basic channel lineup in the region. In addition to handling the sales of the channel to cable operators, HBO will also develop and distribute the channel’s new-media platforms and manage the marketing strategy with its affiliates.

Marcos Santana, the president of Telemundo Internacional, said: "This partnership promises to further the growth and penetration that Telemundo Internacional has already achieved since its launch. Telemundo Internacional is shaped to become the most watched channel throughout the region, with unique and relevant content developed from within the United States for Hispanics."

Emilio Rubio, the president of distribution for HBO Latin America Group, commented: “We are very pleased to have forged this strategic partnership with Telemundo Internacional and believe that its channel will be a valuable complement to our lineup. We look forward to significantly expanding the reach of the channel throughout the region, offering to subscribers an additional source of entertainment.”