MIP Cancun Unveils First Confirmed Keynote

MIP Cancun has revealed that Marcelo Tamburri, head of scripted content development at WarnerMedia Latin America, will deliver a keynote address at the 2021 event.

Titled HBO Max: The New Path For Mexican Fiction, the keynote will see Tamburri discuss the role Mexican stories and talent are playing in HBO Max’s content strategy. He will outline the vision and the creative process behind the local content development for HBO Max in Latin America.

In his position, Tamburri leads the creation of concepts and the development of scripted original series for HBO Max and also for the general entertainment pay-TV brands of WarnerMedia in Latin America. Previously, he was VP and general manager of Space, WarnerChannel, I.SAT and TCM, with the responsibility of developing the strategy of the networks for the region.

Tamburri said: “We are looking forward to being back in MIP Cancun with our WarnerMedia team. It will be a great opportunity to gather again with our colleagues in the industry, to think together about our future and also about the trends that are reshaping the world of entertainment. We are very pleased to have the chance to share with all the visitors our vision behind the creation of original stories from Latin America for the wide and diverse audience of our new streaming platform, HBO Max.”

The eighth edition of MIP Cancun is set to take place at the Moon Palace Resort in Cancun from November 16 to 19. In addition to keynotes, this year’s event will include In Conversation With sessions, looking at recent and upcoming developments for the industry, and a Market Intelligence session with market analysis and insights on content consumption, production and platform proliferation trends.

Already confirmed in the In Conversation With lineup are Catalina Porto Urdaneta, executive production manager at Caracol Televisión for Colombia and Mexico; Arlen Torres, executive producer at Caracol Televisión in Colombia; and Christian Gabela, senior VP and head of Latin America and Spain at Gaumont in the U.S. In the panel session, they will discuss production strategies in Latin America and Mexico.

Daniel Punt, senior managing director at FTI Consulting in the U.S. will present Market Intelligence: Valuations and the Media Company.

Bénédicte Touchard de Morant, MIP Cancun director, said: “Our community told us loud and clear that nothing can replace the face-to-face experience, and we are very excited to be welcoming everyone back to the uniquely laid-back yet efficient environment of MIP Cancun to reconnect, build relationships and get back to business in person. We want to thank everyone who has helped to bring to life this much-needed market in such exceptional circumstances. A special thanks to all those who have made sure this year has a first-class lineup of speakers from WarnerMedia, Caracol, Gaumont and FTI, whose insights will be invaluable as we gauge where the industry is and where it is heading.”