The ninth edition of MIP Cancun wrapped with an 83 percent increase in attendance from last year’s edition, topping pre-pandemic levels, with 825 delegates on-site at the Moon Palace Cancun Resort Hotel and Convention Center.
Attendees hailed from 46 countries for RX France’s LatAm-focused TV content market. The event is set to return for its 10th-anniversary edition from November 13 to 16, 2023, with plans to expand its signature one-to-one matchmaking between buyers and distributors and producers and commissioners.
Lucy Smith, director of RX France’s entertainment division, commented, “MIP Cancun is more than a market; it is a community nine years in the making. And major takeaways are that Cancun remains the preferred destination in the Americas for our annual LatAm market and that the third week of November is the best suited date each year for the Latin American and U.S. Hispanic industry calendar. Also that Mexico is now the number one production hub in the Americas for Spanish-language content where all the major entertainment studios have a presence and that the MIP Cancun format is irreplicable as the most productive four days that define the year ahead.”