Demand Media, Cisneros Interactive Form Advertising Pact

SANTA MONICA: Demand Media has entered into a digital advertising partnership with Cisneros Interactive's RedMas, an online advertising network that caters to Latin America.

As part of the deal, RedMas will exclusively represent the branded digital advertising solutions on Demand Media's eHow en Español site in more than a dozen Latin American territories. Demand Media will work with the sales team at RedMas to help them offer eHow en Español's large selection of digital advertising solutions to brands in the region. The agreement covers Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay and Venezuela.

Stewart Marlborough, the executive VP of media at Demand Media, remarked: "Our international sites are experiencing explosive growth, particularly eHow en Español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers' contextually relevant messages."

"Representing inventory from eHow en Español provides RedMas with the opportunity to meet the increasing demand for more premium branded inventory from advertisers in the region," added Victor Kong, the president of Cisneros Interactive. "This product is an excellent complement to RedMas' existing product line, and will significantly improve our offering of top quality branding solutions, especially those targeting young women and mothers."