Cisneros Media Signs with Creative Artists Agency

MIAMI: Cisneros Media has entered into a representation agreement with the entertainment and sports agency Creative Artists Agency (CAA).

CAA will work to create opportunities for Cisneros Media to develop new English-language series and content for U.S. television audiences. It will also aim to maximize Cisneros Media’s catalogue of content, formats and scripts across multiple platforms, including television, digital media and live events.

“The U.S. entertainment industry is eager to find the next successful cross-cultural formats that can add diversity and at the same time engage multi-generations co-viewing experiences in the same household, especially with families with Hispanic background,” said Jonathan Blum, the president of Cisneros Media. “Cisneros Media has more than 50 years of successful television history and produced over 300 titles with proven ratings record and brings an incredible competitive advantage to its future partners with a variety of compelling stories. CAA brings the expertise we need to ensure these formats are properly introduced to the market and be presented to the right producers, networks and digital platforms based on a solid strategy.”

“We are thrilled to represent Cisneros Media, one of the world’s leading multimedia companies, as they set-out to create high-quality entertainment content across all platforms to serve the appetite of Latin viewers in the U.S. television marketplace and beyond,” said CAA’s Bruno del Granado.