Monday, February 17, 2020
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Shows from Cisneros’ Mobius.Lab Notch Up Sales


Programs from Cisneros Media’s Mobius.Lab, including Food Pop, have made their way to more than 80 countries around the world in a new raft of sales.

Cursed Bloodlines, which explores the dark stories of prominent families; Food Pop, which highlights popular foods consumed worldwide; Killer Instincts, featuring some of the world’s deadliest animals; and Mysterious Earth, which delves into historical enigmas through experts’ recent findings, currently have transmission agreements covering more than 80 countries.

During NATPE 2020, Mobius.Lab is also presenting four new titles that expand its catalog: The Science Of, Out of This World, Nature of Disasters and Car Czars.

Jonathan Blum, president of Cisneros Media, said: “We are very excited with Mobius.Lab’s productions success in the domestic market and its performance in international markets. Currently, our shows reach more than 80 countries in the Americas, Africa, Asia and Europe through major global and regional operators, such as AMC Networks Central Europe, Cineplex Company, Discovery Asia-Pacific, Herring Networks, Iconix, Middle East News FZ, Modulus Media, Polsat, Viasat World, Spektrum, Paprika TV, DeAgostini and Al Arabiya, among others.”

“Mobius.Lab has also managed to position itself as an excellent developer of children’s content,” added Blum. “After the creation of Zoofari for Nick Jr. and OpAventuras for NatGeo Kids, we have decided to launch Moblius.Lab Kids that will be generating content for younger audiences. In particular, during NATPE 2020 we are announcing four new titles.”

These are AnimalFanPedia, exposing young viewers to the wild world of the animal kingdom; Dinopops, a short-form series full of prehistoric dinosaur adventures; DinoItAll, a live-action/animation hybrid; and Wowzu!, in which the interaction between animals and kids triggers entertaining situations.

Additionally, Cisneros Media has announced an alliance between Mobius.Lab and Playmakers Entertainment for the development of solutions for brands, agencies and media. This new business unit, Mobius.Lab Brand Solutions Powered by Playmakers, will focus on developing content with organic integration of brands and advertising pieces to provide its customers with three benefits: immediate delivery of content; industrialization of audiovisual production, which will allow delivering large volumes of content at a fixed price; and savings in production costs.

Luciano Molina, CEO and founder of Playmakers, commented: “I am convinced that the short-form content linked to a brand is becoming increasingly important as year over year its demand in the international market grows exponentially.”

Blum added: “We are very pleased with this partnership. I think that together we can develop very creative content aligned with the communication needs of our customers.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]


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