Tag: Thinkbox

U.K. TV viewing has risen 24 percent since the country's lockdown began, with audiences increasingly turning to classic TV shows, comedies, light entertainment and news, according to new research released by Thinkbox.

TV advertising revenue in the U.K. totaled £5.11 billion ($7.07 billion) in 2017, down 3.2 percent on the record high set in 2016, according to figures provided to Thinkbox by the British commercial broadcasters.

Television ad revenue in the U.K. totaled £5.28 billion ($6.6 billion) in 2016, with online businesses now the biggest spenders on TV, according to full-year revenue figures provided to Thinkbox by the British commercial broadcasters.

Commercial TV channels in the U.K. have enjoyed a healthy start to 2016, with viewing up in the first half of the year, according to Thinkbox.

In the U.K., SVOD viewing on services such as Netflix and Amazon Prime accounted for 4 percent of total video consumption, up from 2.3 percent in 2014, according to new figures from Thinkbox. The average TV viewer in the U.K. watched a total of 3 hours, 51 minutes of TV a day in 2015, 1 percent less than in 2014 but 5 percent more than in 2005.

TV advertising revenue in the U.K. totaled £5.27 billion ($7.43 billion) in 2015, up 7.4 percent on the prior year, according to figures provided to Thinkbox by British commercial broadcasters. The figure represents all the money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VOD and product placement.