Tag: GroupM

GroupM is forecasting that U.K. advertising will grow 7.8 percent in 2019, to £22 billion ($28.5 billion), with an optimistic outlook leading the firm to revise its 2020 forecast upward.

U.K. advertising is forecast to increase to £20.8 billion ($26.6 billion) in 2019, surpassing the £20 billion mark for the first time, according to GroupM.

GroupM has revised its 2017 U.K. advertising forecast from a previously projected 7-percent growth down to 4.1 percent. U.K. advertising is expected to see its eighth consecutive year of growth, with the 4.1-percent increase in spending taking the industry to a predicted investment of £18.6 billion ($23.6 billion).

Despite the short-term effect of the EU referendum, U.K. advertising is set to see the eighth successive year of growth, up from 6.3 percent to 7.2 percent for 2016, according to GroupM. The firm predicts a rise from 5.8 percent to 7.2 percent for 2017. This increase in spending takes the industry to an investment of £18.8 billion ($23.6 billion) in 2017.