Saturday, June 23, 2018
Home / Analysis / GroupM Downgrades U.K. TV Ad Forecast

GroupM Downgrades U.K. TV Ad Forecast

GroupM has revised its 2017 U.K. advertising forecast from a previously projected 7-percent growth down to 4.1 percent. U.K. advertising is expected to see its eighth consecutive year of growth, with the 4.1-percent increase in spending taking the industry to a predicted investment of £18.6 billion ($23.6 billion).



The content you are trying to access is only available to members.



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

NATPE Budapest International Spotlight: ZDF Enterprises

ZDF Enterprises (ZDFE) is focusing on its drama and kids’ slates, with highlights such as Ku’damm 59 and School of Roars, at NATPE Budapest International.