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GroupM Downgrades U.K. TV Ad Forecast

GroupM has revised its 2017 U.K. advertising forecast from a previously projected 7-percent growth down to 4.1 percent. U.K. advertising is expected to see its eighth consecutive year of growth, with the 4.1-percent increase in spending taking the industry to a predicted investment of £18.6 billion ($23.6 billion).

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GroupM: U.K. Ad Investments to Hit £18.8 Billion in 2017

Despite the short-term effect of the EU referendum, U.K. advertising is set to see the eighth successive year of growth, up from 6.3 percent to 7.2 percent for 2016, according to GroupM. The firm predicts a rise from 5.8 percent to 7.2 percent for 2017. This increase in spending takes the industry to an investment of £18.8 billion ($23.6 billion) in 2017.

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