Analysis

Ofcom’s annual Communications Market Report points to the U.K. as having become a binge-viewing nation, with eight in ten adults watching multiple episodes of their favorite shows in a single sitting.

U.K. advertising expenditure grew 1.3 percent year-on-year in the first quarter to reach £5.31 billion ($6.9 billion), according to the Advertising Association/WARC Expenditure Report, marking the 15th consecutive quarter of growth but the slowest rate in four years.

Improving the customer experience and driving innovation are key priorities for European pay-TV platforms as future growth becomes more challenging, according to NAGRA's Pay-TV Innovation Forum report.

GroupM has revised its 2017 U.K. advertising forecast from a previously projected 7-percent growth down to 4.1 percent. U.K. advertising is expected to see its eighth consecutive year of growth, with the 4.1-percent increase in spending taking the industry to a predicted investment of £18.6 billion ($23.6 billion).

A survey by egta, which represents independent and in-house ad-sales operations across Europe, has found that more than half of its members expect the TV and radio advertising segments to grow over the next three years.

A study conducted by the European Audiovisual Observatory has found that almost half of the European TV content on Netflix in the region hails from the U.K., with about 20 percent from France and 14 percent from Germany.

Western Europe is set to surpass 100 million pay-TV subscribers, and more gains are on the horizon in the next five years, according to Digital TV Research.

U.K. advertising expenditure grew 3.7 percent to reach £21.4 billion ($27.5 billion) in 2016, according to the Advertising Association/WARC Expenditure Report, with TV ad spend lifted by growth in VOD revenue.

A new Digital TV Research report sees tough times for the pay-TV universe in Eastern Europe, with the sector expected to lose 1 million subscribers between 2016 and 2022.

Television ad revenue in the U.K. totaled £5.28 billion ($6.6 billion) in 2016, with online businesses now the biggest spenders on TV, according to full-year revenue figures provided to Thinkbox by the British commercial broadcasters.