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Analysis

OTT on the Rise in Eastern Europe

OTT TV and video revenues in Eastern Europe are expected to reach $1.98 billion in 2021, a nice lift from the $26 million recorded in 2010, according to a new report from Digital TV Research. The total was $454 million in 2015, as stated in the Eastern Europe OTT TV & Video Forecasts report. Russia accounted for half the region’s OTT revenues in 2015 and will remain at around this level for the next five years.

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Ampere: Pay TV, Advertising Face Impact from EU Referendum

British policy makers must work hard to restore confidence in the country's financial markets following the results of the EU referendum, Ampere Analysis has said as it warns of potentially "stark consequences for U.K. media." Britain's decision to leave the EU immediately caused the value of the pound to plummet, with stock prices taking a hit both locally and abroad.

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European Online Adspend Surpasses TV

European online advertising has surpassed TV, with a record annual spend of 36.2 billion euros ($41.4 billion) in 2015, according to IAB Europe. The report found marked growth in mobile and video adspend across all surveyed territories, with more than 30 billion euros ($35 billion) in spend added within the last decad

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U.K. Viewers Spending More on Digital Content Than DVDs

For the first ever time, it’s expected that Britons will spend more this year on video-streaming subscriptions and content downloads than on buying and renting DVDs, according to Strategy Analytics. Online formats will account for 58 percent of home video spend, compared to 42 percent for DVDs, whose share last year was 52 percent.

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IPTV Surpasses Pay Satellite TV in Western Europe

The number of homes paying for IPTV in Western Europe overtook pay satellite TV ones in 2015, according to a new Digital TV Western Europe Forecasts report. IPTV subscriptions are expected to increase by nearly 7 million (up by 27 percent) between 2015 and 2021. IPTV revenues will reach $5.77 billion in 2021, up by $1.2 billion.

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SNL Kagan Charts Eastern Europe’s Pay-TV M&A Activity

According to SNL Kagan, over the last two years Eastern Europe has remained an active pay-TV market from an M&A perspective, with high fragmentation in the cable sector leading to ongoing consolidation. There is high pay-TV penetration, the firm finds, which limits greenfield growth opportunities in cable, while intense competition among multiple DTH operators increases the need for competitive offers.

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Thinkbox: U.K. SVOD Viewing Nearly Doubled in 2015

In the U.K., SVOD viewing on services such as Netflix and Amazon Prime accounted for 4 percent of total video consumption, up from 2.3 percent in 2014, according to new figures from Thinkbox. The average TV viewer in the U.K. watched a total of 3 hours, 51 minutes of TV a day in 2015, 1 percent less than in 2014 but 5 percent more than in 2005.

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U.K. TV Ad Spending Tops £5 Billion for First Time

TV advertising revenue in the U.K. totaled £5.27 billion ($7.43 billion) in 2015, up 7.4 percent on the prior year, according to figures provided to Thinkbox by British commercial broadcasters. The figure represents all the money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VOD and product placement.

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