Viaplay Group Promotes Cecilia Gave to Lead Sports

Viaplay Group has upped Cecilia Gave to executive VP and head of sports to oversee the strategic development and management of its sports operations.

Gave joined Viaplay Group in 2016 and has held various leadership roles, most recently VP of sport production. She has also served as VP and head of sports in Norway and senior VP and group head of Viafree, as well as head of operations for MTG Sport Sweden.

Before joining the company, Gave held managerial positions at Boxer TV, Titan Television and Schibsted.

Anders Jensen, Viaplay Group’s president and CEO, said: “I am very pleased to announce the appointment of Cecilia as our new head of sports. Cecilia brings a perfect mix of relevant experience and fresh new perspectives, vital to a fast-evolving media industry. While we always strive to be the best at delivering sports experiences today, we must also stay ahead of the curve when it comes to developing our products to cater for new needs, new viewing behavior and commercial opportunities tomorrow. Viaplay has a unique market position with a portfolio of top-class sports rights, combined with great live coverage and studios, now it is time to further leverage on these rights, drive growth and maximise their full potential in our markets. Cecilia’s extensive experience and leadership qualities make her the ideal choice to lead our sports department into the exciting future.”

Gave added: “I am both humbled and honored to take on the responsibility of leading Viaplay Group’s sports operations into the next phases of our journey. Over the years, our company has become synonymous with premium sports entertainment, and I am excited to work even closer with our talented teams to continue strengthening our position and to elevate the viewing experience for sports enthusiasts and beyond even further.”