BARB: Half of U.K. Homes are SVOD Subscribers

According to new figures released by BARB, 14.3 million U.K. homes had a subscription to Netflix, Amazon Prime Video or Now TV in Q4 2019, a 50.5 percent penetration rate.

This reflects a 16 percent gain on Q4 2018, BARB reports. In that period, Netflix saw its U.K. membership rise by 20 percent to 12.4 million, while Amazon Prime Video added 7.1 million homes, a 35 percent gain.

BARB also indicates that 6 million homes subscribed to two or more services in Q4. Homes with a subscription to Netflix, Amazon Prime Video and Now TV represent 6 percent of total SVOD households; 32 percent have both Netflix and Amazon.