TVEUROPE
Netflix Signs Up to BARB
Netflix has signed up to U.K. TV ratings measurement service BARB.
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BARB: U.K. SVOD Market Tops 19 Million Homes
The latest Establishment Survey from BARB shows that in Q4, the number of U.K. households with access to an SVOD service rose to 19.1 million (66.9 percent of homes), up from 18.7 million homes (65.8 percent) in Q3 2021.
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BARB: Half of U.K. Homes are SVOD Subscribers
According to new figures released by BARB, 14.3 million U.K. homes had a subscription to Netflix, Amazon Prime Video or Now TV in Q4 2019, a 50.5 percent penetration rate.
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