Lionsgate Play Extends International Reach

Starz is expanding its global reach into Indonesia with its OTT platform Lionsgate Play.

Indonesia will become the newest territory added to the Starz global footprint, which currently includes 55 countries.

Guntur Siboro has been hired as general manager and Gene Tamesis as VP of business development and partnerships to lead operations on the regional team, led by Rohit Jain, managing director for South Asia and networks for emerging markets Asia at Lionsgate.

Jain commented: “Indonesia is one of the fastest-growing economies with a very young and globally connected population, and it has experienced huge growth in its digital economy owing to the surge of high-speed internet. Millennials in the territory enthusiastically follow blockbuster Hollywood movies and premium television. Against this backdrop, we saw a great opportunity for Starz to launch premium global content for Indonesian viewers, particularly given the scarcity of premium OTT platforms in the market. Our content will also be available with Bahasa subtitles, making it convenient for local consumers. I am very pleased to have Guntur and Gene as part of our team to drive this business. Both of them have stellar track records of creating successful and scalable business in the market.”

Siboro said: “I am very excited to join Lionsgate and bring this exciting service to Indonesia where consumers will love the content we have to offer. The Indonesian market has emerged as a key market for all global studios and streaming giants, owing to its population size, growing globalization, thriving media industry and tremendous growth in its local film industry. We look forward to expanding Lionsgate’s footprint in Southeast Asia and we are confident that our unique and exclusive content will generate a great response from Indonesian audiences.”