Lionsgate Play Launches in India

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Starz has launched its direct-to-consumer OTT app Lionsgate Play in India, with a programming slate that includes the romantic comedy anthology Love Life and movies such as Hustlers.

The service launches with a new price point in India, making the app available as part of two subscription models, INR 699 for a year and INR 99 per month. In India, the app will be available to download across a number of platforms and devices, including the Google Play Store, Apple App Store and Amazon Fire TV Stick.

Jeffrey A. Hirsch, president and CEO of Starz, said, “India has always been a key market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indian audiences.”

Rohit Jain, managing director of Lionsgate South Asia, added, “We are thrilled to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never-seen-before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”

“We will also be launching Indian originals in the coming months, featuring untold edgy urban stories from some of the best creative minds in the Indian film industry,” continued Jain. “And we will continue our Lionsgate Play journey by adding to our deep roster of premium content through partnerships with exciting millennial stars like Kriti Sanon, Tiger Shroff and Sanjana Sanghi increasing the breadth and scope of entertainment for our subscribers.”