Streaming service Lionsgate Play has sealed an agreement with Indonesian telco giant Telkomsel as it looks to build a presence in the key Southeast Asian market.
The deal will bring to Telkomsel customers Lionsgate and Starz TV series such as Mad Men, Power and The Spanish Princess; the studio’s movie franchises like The Hunger Games and The Twilight Saga and third-party films. Lionsgate Play will be packaged with a data quota from Telkomsel. The telco’s subs will be able to access a sneak preview of the Lionsgate Play movie slate via its own video platform, Maxstream.
“We are delighted to partner with Telkomsel, a leading digital telecommunications company in Indonesia with tremendous reach and distribution expertise to expand Lionsgate Play’s offering of compelling, exceptionally curated premium content and a great user experience to all of our shared customers,” said Rohit Jain, managing director of South Asia and networks for emerging markets Asia at Lionsgate. “Our partnership is another affirmation of the enormous role that telcos are playing in shaping the digital age of content.”
Nirwan Lesmana, VP of digital lifestyle at Telkomsel, added, “As a leading digital telco company in Indonesia, Telkomsel is committed to consistently provide customer-centric digital lifestyle services and becoming the home of entertainment for the Indonesian people that will open up more access to world-class digital entertainment. Blockbuster movies from Lionsgate Play would further accommodate the needs and demands of our customers and increase our customers’ experience in enjoying #sinemaspektakuler content through MAXstream platform, with the support of best digital connectivity that further will enrich Telkomsel’s digital lifestyle ecosystem.”
“We believe in giving Indonesian customers the best viewing experience with varied accessibility options, and there is no better way to do that than with an innovative partner like Telkomsel who truly understands the Indonesian customer,” said Guntur Siboro, general manager of Lionsgate Play Indonesia. “This collaboration is just the beginning, with even more exciting developments with Telkomsel planned for the coming months. Stay tuned!”