Analysis

Vivek Couto, executive director of Media Partners Asia (MPA), gives insights into the company’s new report on content trends in seven Asian markets, exploring the evolution of the local production sector and the impact of SVOD platforms on the acquisition market.

Day-and-date content, user interfaces, access to bundled packages and problems with dubbing and subtitling are top of mind for OTT subscribers in six key Asian markets, according to a broad consumer survey conducted by Media Partners Asia (MPA). The Asia Video Consumer Panel surveyed a total of 6,000 consumers, 1,000 each in Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.

By 2021, there will be 157.78 million SVOD subscribers in the Asia-Pacific region, up from about 76 million expected by the end of this year, Digital TV Research reports. By the end of 2017, the Asia Pacific SVOD Forecasts report predicts that the base will be nearing the 100 million mark.

Pay-TV subscriptions in the Asia Pacific are expected to increase from a collective 438 million in 2015 to 536 million by 2021, according to Digital TV Research. The Asia Pacific Pay TV Operator Forecasts report surveyed the top 65 operators across 17 countries in the region.

Economic challenges and the emergence of new legal and pirated options for content will result in a slowdown in the growth of Asia Pacific's pay-TV industry, Media Partners Asia says in a new report.

The latest Australian Multi-Screen Report finds that viewers in the country are watching an average of 85 hours and 12 minutes (85:12) of broadcast TV on in-home television sets per month, down by 4:16 in a year-on-year comparison.

Revenues for OTT TV and video in 17 countries across the Asia-Pacific region are expected to reach $18.4 billion in 2021, according to Digital TV Research.

Asia-Pacific online video revenues are expected to hit $35 billion by 2021, up from $13 billion this year, with China accounting for 76 percent and four markets—Japan, Australia, Korea and India—taking in 17 percent of the total pie, according to new research from Media Partners Asia (MPA).

The number of paying IPTV subscribers in the Asia-Pacific region overtook paying satellite TV ones in 2015, according to a new report from Digital TV Research. The Digital TV Asia Pacific Forecasts report predicts that IPTV will reach 123.5 million subscribers by 2021. China will contribute 78.4 million IPTV subs (nearly two-thirds of the region’s total) by 2021.

This article originally appeared in the MIPTV 2015 issue of TV AsiaPac. Localization, expansion and new competition are key concerns for Asia’s top pay-TV channel operators. For Asia’s pay-TV industry, 2015 is likely to be remembered as the year that OTT went from being a potential hiccup on the horizon …