Analysis

Indian pay-TV revenues are expected to rise by 10.6 percent this year to reach more than $10 billion, a new milestone for the industry, Media Partners Asia (MPA) reports.

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Companies operating in the Asia-Pacific's pay-TV industry are stepping up their efforts to integrate online video into their offerings and focusing in on premium content as they face a new wave of competition, Media Partners Asia says in its new report.

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While OTT services are gaining traction in the Asia Pacific, take-up across the region is still low, Media Partners Asia found in its new consumer study.

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The online video business across the AsiaPac region will generate $46 billion in revenues by 2022, with more than 75 percent of that coming from China, according to Media Partners Asia (MPA).

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The rapid take-up of fixed and mobile broadband is among the key factors reshaping how platforms and content companies engage with consumers across Asia, attendees heard at the second-annual APOStech summit in Hong Kong.

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Net advertising revenues in the Asia Pacific are expected to rise by 6.4 percent this year, following a 6.8 percent boost last year, according to new data from Media Partners Asia (MPA).

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Digital TV Research forecasts that the Asia Pacific will see 666 million pay-TV subscribers by 2022, with China and India collectively accounting for 80 percent of that total.

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Vivek Couto, executive director of Media Partners Asia (MPA), gives insights into the company’s new report on content trends in seven Asian markets, exploring the evolution of the local production sector and the impact of SVOD platforms on the acquisition market.

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Day-and-date content, user interfaces, access to bundled packages and problems with dubbing and subtitling are top of mind for OTT subscribers in six key Asian markets, according to a broad consumer survey conducted by Media Partners Asia (MPA). The Asia Video Consumer Panel surveyed a total of 6,000 consumers, 1,000 each in Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.

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By 2021, there will be 157.78 million SVOD subscribers in the Asia-Pacific region, up from about 76 million expected by the end of this year, Digital TV Research reports. By the end of 2017, the Asia Pacific SVOD Forecasts report predicts that the base will be nearing the 100 million mark.

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