YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, according to Nielsen's Media Distributor Gauge.
Tag: Nielsen
Nielsen’s Gauge: Super Bowl Drives Record Viewing
March 18, 2025
This year's Super Bowl coverage across FOX and Tubi secured a record-breaking 127.7 million viewers.
Sports, News Lift TV Viewing in the U.S.
February 20, 2025
Television viewing in the U.S. in January was up 5 percent on December.
Paramount Seals New Nielsen Deal
February 4, 2025
Paramount Global has reached a new measurement and analytics agreement with Nielsen.
Nielsen Recognizes Most-Watched Streaming Titles of the Year
January 28, 2025
Nielsen has launched the ARTEY Awards, an annual recognition of the streaming TV shows and movies that commanded the most viewership throughout the year in the U.S.
YouTube, Netflix & Prime Video Hit Usage Highs
January 21, 2025
The Gauge report for December measured record usage for YouTube, Netflix and Prime Video.
Disney Leads, FOX Posts Gains in Nielsen Gauge Report
December 17, 2024
Disney remains at the top of Nielsen's Media Distributor Gauge for a third consecutive month.
Nielsen’s The Gauge: Streaming Nabs Largest Share of TV Ever
December 11, 2024
In November, time spent watching TV in the U.S. reached a nine-month high.
Nielsen Names Gracenote Chief Product Officer
December 5, 2024
Nielsen has appointed Bill Michels as the chief product officer of Gracenote, its content solutions business unit.
Drama, Sports Lift U.S. Broadcast Viewership
November 19, 2024
Broadcast TV in the U.S. saw its third consecutive month of growth in October.