Paramount Global has reached a new measurement and analytics agreement with Nielsen.
Effective immediately, the new partnership includes measurement for all Paramount platforms, including national and local broadcast, cable and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement.
Karthik Rao, Nielsen CEO, noted: “We are thrilled to resume our partnership with Paramount as their leaders continue to build one of the strongest brands in entertainment. Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos. As Paramount continues its evolution into a next-generation media company, we’re proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount and all of our joint advertising partners.”
George Cheeks, president and CEO of CBS and co-CEO of Paramount Global, added: “Paramount and Nielsen are committed to addressing television’s multiplatform future to the benefit of all of our stakeholders. Karthik and his team continue to meet the needs of our marketplace across all our platforms, and we are incredibly pleased to reinforce and reinvigorate our deal with our longtime partner,” said Cheeks. “Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”
