New Nielsen Service Enhances SVOD Measurement

Nielsen is now offering a new syndicated solution to independently measure subscription-based streaming content.

A+E Networks, Disney-ABC, Lionsgate, NBCUniversal, Warner Bros. and more have already subscribed to the new service, Nielsen Subscription Video On Demand Content Ratings. Nielsen first began measuring streaming content in 2014 through an opt-in offering. This new solution includes a significant enhancement to its VOD Content Ratings framework.

The SVOD Content Ratings solution will give clients a more comprehensive view of their content’s total audience, no matter where it was consumed, and the ability to follow the full lifecycle of a program from live to time-shifted viewing to set-top-box VOD and SVOD. It will measure at the season and episode level in a way that’s similar to linear TV data—including ratings, reach, frequency and segmentation reporting.

“The significant growth of SVOD services in entertainment markets across the world has created demand from rights owners to understand the size and composition of audiences relative to other programs and platforms,” said Megan Clarken, the president of Watch at Nielsen. “The syndication of SVOD measurement as part of Nielsen’s Total Audience offerings represents a big step forward in terms of moving closer to transparency within the SVOD marketplace.”