MIPTV is officially giving its support to the UN’s Sustainable Development Goals Media Compact and will host a keynote showcase featuring Seeker’s The Swim, a documentary highlighting ocean pollution and plastic contamination.
Launched in September 2018, the compact sets out to advance awareness of sustainability issues among the media and entertainment companies and to leverage their creative talent to advance the UN’s Sustainable Development Goals (SDGs). Currently, 46 media organizations support the initiative encompassing more than 100 media and entertainment outlets and representing 80 countries.
In a show of solidarity with the UN’s SDGs, MIPTV will host The Swim star Ben Lecomte, who swam across the Pacific Ocean to raise awareness about ocean pollution, as he discusses his achievement and the impact it had on awareness about plastic pollution (including his partnership with Discovery, which aired updates of The Swim on its TV and OTT channels). Alongside him will be chief brand officer at Group Nine Media, Suzanne Kolb, who oversaw the development and execution of the documentary, and Jared McGilliard, partner at Nomadica Films, which produced and directed the film. MIPTV will premiere the trailer for the film at the end of the session.
Reed MIDEM CEO Paul Zilk said: “Reed MIDEM is committed to providing platforms, through all of our events, for the discussion of our world’s most important issues, including sustainability. We hope that MIPTV’s support for the UN Sustainable Development Goals Media Compact will encourage media organizations worldwide to support this important initiative.”