MBC Group has introduced the entertainment service aggregator MBCNOW in the MENA region to bridge the gap between digital streaming and traditional broadcast television.
MBCNOW brings together MBC’s channels and its streaming platform Shahid with a plug-and-play setup and various subscription options. The content library spans live sports and channels, on-demand films, TV shows, games and exclusive original content.
To celebrate its launch, MBCNOW is offering an exclusive introductory promotion featuring two months of free subscription. This offer includes access to premier sports channels and broadcasting events such as the Saudi Pro League (RSL), Copa del Rey, Supercopa de España, SAFF Women’s Cup and NFL.
“At MBC GROUP, our ongoing mission is to continuously innovate and meet the evolving demands of today’s audiences across the MENA region and internationally,” said Sam Barnett, group chief executive officer at MBC Group. “With MBCNOW, we are taking a significant step forward in unifying the way consumers access and enjoy entertainment content across traditional broadcasts, digital streaming and future telco integrations.
“MBCNOW is the future of content consumption, one that supports our broader digital strategy for Shahid. Just as importantly, we remain committed to providing an excellent viewing experience for those who continue to watch linear channels. We’re thrilled to introduce a platform that goes beyond a single device, offering endless possibilities for partnerships and expansion. By bringing Shahid, linear channels and emerging technologies together in one seamless ecosystem, we’re paving the way for the next generation of entertainment experiences.”
Fadel Zahreddine, group director of emerging media at MBC Group, added, “We’re always keen to deliver exciting new viewing experiences, and MBCNOW offers just that. Developed with flexibility and functionality in mind, MBCNOW aggregates content in a way that simplifies discovery, enhances user engagement, and ultimately provides a superior, personalized viewing experience all in one place. As our slogan goes, ‘It’s simply amazing!’”
He continued, “Additionally, MBCNOW offers a flexible partnership model for telcos, enabling them to bundle MBCNOW with their core offerings, co-brand the service or leverage MBCNOW’s existing infrastructure and expertise to reduce platform development time and costs. By partnering with MBCNOW, telcos can increase customer loyalty, drive revenue growth and stay competitive in a rapidly evolving market.”
